CHARLOTTE WELLER, Head of Marketing
CORE AREAS OF EXPERTISE
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Experienced in developing and implementing integrated marketing strategies that build brand awareness and support business growth. Skilled in identifying market opportunities, refining messaging and aligning activity with organisational goals.
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Proficient in producing clear, engaging content tailored to multiple audiences and platforms. Strong understanding of digital marketing channels and how to leverage them to increase reach, engagement and conversions.
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Adept at managing relationships and delivering results-focused campaigns. Collaborative and commercially aware, with experience in stakeholder communication, campaign planning and performance reporting.
Charlotte Weller brings over 30 years of sales and marketing expertise to MCP, with a proven track record in strategic brand development, digital engagement and client-focused campaign delivery. Having worked across a wide range of sectors including engineering, manufacturing, printing and consultancy, Charlotte offers a pragmatic yet creative approach to driving growth and visibility. Since joining MCP, she has been instrumental in refining the company’s marketing strategy, reinforcing its position in the marketplace, and ensuring communications reflect MCP’s values and strengths.
With a strong background in both in-house and consultancy roles, Charlotte combines big-picture thinking with hands-on delivery, supporting teams across the business to align marketing efforts with overall business objectives.
READ MORE & CONNECT WITH CHARLOTTE ON LINKEDIN
OUTSIDE OF WORK
Charlotte is a keen traveller and always planning her next holiday, whether it’s a sunny escape or a city adventure. She’s also a regular runner and takes part in local bootcamps, enjoying the balance of fresh air, fitness and community.
